NEWS
Arad World Cup report published
July 11 2023
|In Uncategorized
A report by Arad Research evaluating the Welsh Government’s programme of activities to promote Wales as part of the FIFA Men’s World Cup 2022 has been published.
The Welsh Government-funded World Cup activity comprised:
- The Partner Support Fund (PSF) which funded 19 culture, sport and education organisations to deliver activities to celebrate Wales in the World Cup.
- An enhanced marketing campaign, promoting the Cymru Wales brand, focusing on increasing business and tourism activity in target markets
- Lleisiau Cymru World Cup Ambassadors – a new initiative consisting of a group of four individuals who worked to raise Wales’ profile internationally and to help create long-lasting positive perceptions and building strong relationships with key partners
- International events organised by the Welsh Government’s overseas offices, particularly in Qatar and the USA.
The report is available here