The research involved expectant and new parents; members of the workforce who have an interest in baby bundles, such as midwives and health visitors; and stakeholder organisations that work with or support parents.

The objectives of the research were to gather evidence to inform the delivery of the baby bundles scheme, identify the essential items that should be included in the bundle, and determine the subject area and format of any information provided to parents as part of the bundle. The research also explored views on registration and delivery of the bundle, as well as options for introducing information about the baby bundles to expectant parents. The report is available here.

We would also like to take this opportunity to extend our thanks to all the participants who gave their time and shared their valuable insights with us during the interviews and focus groups. Diolch